LAPP’s original site and its latest one are separated by a distance of around 16,500 kilometres, a 23 1/2 hour flight and a 10 hour time difference. Stuttgart-Vaihingen in Germany and Sydney in Australia may be a world apart geographically, but both sites now have a lot in common following the foundation of LAPP Australia.
Welcome to Eastern Creek in Sydney. It may sound like the setting for a soap opera, but it is in fact the address of LAPP’s new headquarters in Australia. LAPP, the leading provider of cable and automation systems, is now making a mark down under.
LAPP’s newest site is also the first founded under the new brand name of LAPP.
ECS began by developing and manufacturing automation systems. Its need for high-quality cables and connection solutions brought it to LAPP. The customer became a partner. ECS has represented LAPP and sold its products in New Zealand for over 30 years.ecsnz.com
LAPP is not alone in this new territory, and has intensified its partnership of many years with New Zealand company ECS to ensure the best possible start. Terence Rayner, Managing Director of LAPP in Australia: “With LAPP, we will offer a whole new level of service and variety for connection solutions in Australia.”
Our team in Australia
Two family companies, one goal
Rayner and his team have been working on the ground since February. Their goal is to supply the Australian market as LAPP customers around the world have come to expect: as the one-stop shop for connection solutions. To help achieve this, they have direct access to over a thousand different product lines and over 40,000 LAPP standard products.
The new partners in this endeavour are old friends. ECS is the leading provider of electrical and automation products in New Zealand. The company has been in business since 1983, with two generations of the Rayner family involved. But the parallels with LAPP are not just of a technical nature.
The Australian market offers many opportunities: “LAPP’s integrated approach to technologically demanding solutions is perfect for Australian customers”, says Terence Rayner. It is also well suited for globally operating companies who can now rely on LAPP quality and service in Australia too. LAPP’s decision to expand down under was therefore not only courageous, but also logical.
One-stop shop for all connection products, with direct access to over a thousand different product lines and over 40,000 LAPP standard products.lappexpress.com.au