The name for connection
The road to a consistent brand identity
A brand comes together as one
Manfred Gotta on the art of finding the right name
The latest from LAPP
Important moments in LAPP’s history
5 trends for the future of connection technology
LAPP in Australia
Many facets, one brand
LAPP in numbers
A great honour for LAPP’s Chairman of the Board. This April, Andreas Lapp was awarded the Order of Merit of the state of Baden-Württemberg by State Premier Winfried Kretschmann.
The Order of Merit is the state’s highest honour. It is presented by the State Premier for outstanding services to Baden-Württemberg, particularly in the political, social, cultural and economic fields.
State Premier Kretschmann explained the decision behind the honour: “Andreas Lapp has long been setting international industry standards with his company and is a pioneer of cable technology. The increasing level of digitalisation certainly challenges us to look more to the future and recognise and meet new needs. Mr Lapp and his company are very innovative in the way they do this.”
A new corporate design, a consistent appearance and a single name. The company surprised many in the sector and pleased many of its customers with its new, modified logo and decision to use the family name Lapp for all businesses.
Feedback from customers was universally positive, with particular praise for the clear and familiar design along with its suitability for international branding.
Günter Kühne, CEO of Austrian company G3 Electronic Technologie GmbH, said: “The new logo is fresh and clear, and you immediately recognise the brand. LAPP is a big name in our industry and by simplifying the logo, the Lapp family has taken an important step towards global cooperation.”
There was also praise from France, Italy, Australia, Russia and even China. Ting Liu from Bosch Thermotechnology Wuhan Co. Ltd spoke for many: “I find the new logo clear and concise, a perfect fit for an international company. It’s important for globally active businesses to have a logo that is easy to understand. With that in mind, LAPP’s decision is a welcome one.”
A very special award for Ursula Ida Lapp. The founder of the Lapp Group was honoured with the handling award this October at the Motek trade fair in Stuttgart. The prize was awarded by the trademagazine “handling”. “Ursula Ida Lapp is a successful businesswoman. With her vision and entrepreneurial courage, together with the passion with which she approaches everything she does, she is an example to us all. With this lifetime achievement award, we honour her foresight, bravery and inexhaustible drive. Through a combination of heart and responsible management, she has left her mark on Lapp Kabel and made it the successful company it is today”, said Dr Kurt Schmalz, CEO of J. Schmalz GmbH, at the award ceremony.
The honour for Ursula Ida Lapp was the climax at the handling awards ceremony. The “handling award” is presented in a total of four categories. Prizes were also awarded to two clever ideas from LAPP that make storing and using cables easier:
On 3 July 2018, the purchase agreement was signed and it was official. LAPP, the global market leader for integrated cable and connection technology solutions, acquired its long-term Swiss distribution partner Volland.
“This step is the result of a successful long-term partnership and compatible corporate philosophies”, declared a happy Andreas Lapp. “It will help us to continue increasing our presence in the highly innovative and demanding Swiss market, and provide an even better and more seamless service for customers in Switzerland and around the world.”
Founded in 1960 in Rümlang near Zurich, Volland AG was LAPP’s first ever international sales partner. The cable technology systems provider currently employs 35 staff. Reto Volland, who has been Managing Director of Volland AG for 32 years, will continue to run the new LAPP company.
Germany’s Federal President Frank-Walter Steinmeier paid a visit to LAPP in Stuttgart with his wife Elke Büdenbender to find out about the company’s apprenticeship programme and the challenges involved.
This was part of a week-long focus on vocational training that has the couple as its patrons. They visited businesses and institutions all over Germany to get a picture of the quality of vocational training and the perspectives for those who complete it.
By doing so, President Steinmeier and his wife aim to raise awareness of the high social value of vocational training and how key players develop specialist workers in Germany.
The visit focused above all on how LAPP attracts apprentices and how it integrates them during and after their apprenticeship, along with the specific challenges. Both the apprentices and the company also gave their thoughts on what the future of apprenticeships should look like.
“As a family business, we take our social responsibility very seriously. We want to give young people good opportunities for the future. Vocational training is the basis for this”, explained Matthias Lapp, CEO for the regions Europe, Africa, Middle East and South America.
Broadband expansion is gaining momentum in Baden-Württemberg. Broadband availability of 50 Mbit/s increased by 3.3 per cent in the second half of 2017 alone. Nevertheless, there are still a lot of “blank spots”, especially in rural areas. The fourth Broadband Infrastructure Day was held at LAPP’s European headquarters to boost further expansion.
The world leader for integrated solutions in the field of cable and connection technology and the distribution network operator, Netze BW, sent out invitations to attend the event. More than 100 representatives from local and regional authorities, public utilities and construction service providers learned about funding opportunities as well as constructional and legal options. “This event enables us to bring all partners together at one table and the platform concept backs faster implementation,” explains Norbert Krämer, Key Account Manager EVU/Telecom, who is responsible for the broadband market at LAPP. Matthias Groß, Head of Service Management and Telecommunication at Netze BW also emphasised: "Broadband expansion is a monumental task. It requires willingness on the part of everyone involved to cooperate.”
Thomas Strobl, Deputy Minister President and Minister for Digitalisation of the state of Baden-Württemberg, underlined at the event just how important the rapid expansion of broadband is for the sate. “We need gigabit broadband networks. Particularly for industry in the region, that is a decisive factor when choosing a location.” According to the Minister, more than 6,000 kilometres of glass fibre cables have been constructed in the region over the last two and a half years alone.
Network expansion reaches its limits though, especially in rural areas, where expansion is often not profitable. “That’s why the public sector needs to subsidise network expansion,” explains Strobl. This is necessary where telecommunication providers do not invest and where accordingly the market does not function. “My aim is to ensure equal living conditions throughout the whole of Baden-Württemberg also, and particularly, where this is concerned. Fast Internet must be available in rural areas to the same extent that it is here in Stuttgart or in other urban areas", says Thomas Strobl.
The event also included workshops where participants were shown new methods for broadband network construction and given a practical demonstration of air assisted installation of LAPP glass fibre cables into the connecting pipes. Netze BW also provided lots of practical tips on planning construction and operations.
Picture legend: “We need gigabit broadband networks”, emphasised Thomas Strobl, State Minister for Digitalisation.
Stuttgart, October 22nd, 2018
She is an entrepreneur through and through and has made German business history. To honour her contribution, Ursula Ida Lapp has now been awarded the Business Medal of the state of Baden-Württemberg.
Among the state’s most prestigious honours, it is awarded only to people who have made an outstanding contribution to the economy of Baden-Württemberg.
The medal was awarded at a ceremony at the New Palace in Stuttgart. Nicole Hoffmeister-Kraut, the state’s Minister of Economic Affairs, Labour and Housing, praised the entrepreneur in her speech: “Through industriousness, ambition and resilience, you and your family have built up a company of international reputation and renown over the past 58 years. Your various and remarkable social and corporate achievements are particularly worthy of mention. It is therefore a great pleasure that I am able to personally present you with the Business Medal today for these achievements.”
Dr Ralf Zander is the new Head of Finance and Controlling at LAPP, and is a typical numbers man. Born in Stuttgart, he brings a great deal of expertise from the automotive and plant engineering industries.
“He has a wealth of international experience and understands how family companies think and act. He is an outstanding finance expert who will guide us through our continued growth”, emphasised Andreas Lapp, Chairman of the Board of Lapp Holding AG.
Dr Zander has a degree in industrial engineering from the Karlsruhe Technical University and an MBA in General Management from Union College in Schenectady, New York. “LAPP is solid in financial terms, and is an innovative and highly dynamic company. It is a privilege to work here and to actively guide the company on its growth course into the digital age in my role as CFO.”
For the second year in a row, LAPP has been crowned champion of the Integrated Solutions for Cable and Connection Technology category in the University of St. Gallen’s annual ranking of the best companies in their industry. The main prerequisites for including a company in this global market leader index are technological leadership, international presence and customer proximity.
The index was created by the University of St. Gallen’s Henri B. Meier School of Entrepreneurs in collaboration with the Academy of German World Market Leaders (ADWM).
It started with a database with more than a thousand entries of potential global market leaders in Germany, Austria and Switzerland. The selection process focuses on factors like company turnover, the proportion of turnover from international sources, and sales being made on at least three continents.
LAPP has achieved turnover of over one billion euros for the first time in its history. Turnover for the 2016/17 business year (1 October to 30 September) rose by 13.9 percent to EUR 1,026.8 million. This strong increase in turnover proves that LAPP’s strategy is working. Growth was particularly strong among the company’s solutions for industrial data communication (+27%) and the plug-and-play connection solutions of the ÖLFLEX® CONNECT brand (+17%).
The number of employees increased by 9.6 per cent to 3,770. Pre-tax earnings increased by 29 per cent to EUR 55.5 million. “These figures prove that our customers continue to trust us and that our strategy has put us on the right path – which we are obviously delighted by”, explained Andreas Lapp, Chairman of Lapp Holding AG.
The European region (EMEA) experienced disproportionately strong growth. Turnover there grew by 15.8 per cent to hit EUR 718.9 million. With its share of turnover amounting to 70 per cent, the European region is the biggest market for LAPP. In Germany alone, turnover came in at EUR 313.4 million (an increase of 16.8 per cent). The Asia region (which includes Australia and New Zealand) increased its turnover by 12.9 per cent to hit EUR 194.1 million. Despite the difficult situation in Brazil, the America region achieved a turnover of EUR 113.8 million in Canada, the USA and Central and South America, which equates to an increase of 4.5 per cent.